Internet & Social Media Usage among youth in India: Mcafee Report

youth internet usage trends india

McAfee’s Tweens, Teens & Technology Report 2014 was conducted through a survey administered across Indian online tweens aged 8-12 years old and teens aged 13-17 years old; comprising 711 male and 711 female respondents from Mumbai, Delhi, Chennai, Bangalore, Hyderabad, Ahmedabad and Pune.
This report points out dangerous trends and statistics among the Indian youth which should help to take the necessary steps by teachers and parents.
Necessary dose of internet usage
• 70% of online youth in India spend more than 5 hours on the internet in a normal week. Internet access is still predominantly desktop based (41%), however, 36% use laptops and 27% use smartphones
India’s youth are constantly connected
• In terms of social networking platforms, Facebook is by far the most popular site used (93%), followed by YouTube (87%) and WhatsApp (79%). o 10-12 year old social account users report higher daily access to Snapchat, Pinterest,
Tinder, Tumblr, and Vine than their teen counterparts, even though the minimum age to register to these social networking sites is 13 years.
• An eye opening trend is that half (52%) of India’s youth even access their social media accounts while at school; 57% being 8-12 years old v/s 47% 13-17 year old.
Too much information
• Youth often overshare what would be considered private information publicly, both intentionally and unintentionally. Despite majority (80%) of Indian youth being aware that their online activity can affect their identity, out of 90% who have done or posted something risky online, 70% have posted their contact details like email, phone, home address.
• Youth are becoming more trusting of the virtual world to familiarise themselves with unknown people, in spite of being aware that it is risky. 53% have met someone in person that they first met online. As a majority have interacted online with people they don’t know in person: 52 % Chatted during online gaming, 49% on TV show fan pages and 42% live tweeting celebrities and others during a live show.
• 63% of youth do not turn off their location or GPS services across apps, leaving their locations visible to strangers, and only 46% enable privacy settings on their social networking profiles to protect their content.

Finding social acceptance
• Two-thirds (66%) of youth in India say they feel more accepted on social media than they do in real life. 72% feel important or popular when they receive a lot of “likes” on the photos posted of themself on social media.
• Keeping up to the social pressure, 64% even admit to have tried reinventing themselves online by trying to appear older or creating a fake profile or posting photos that are not their own. Moreover, 46% say they would put themselves in danger to see more engagement/ activity on their posts (e.g., more likes, comments, shares or retweets).
Digital ignorance
• More than half claim that online risks do not apply to them and, therefore, lack concern about their online privacy: 55% think they are not old enough to worry about my identity being stolen and 51% say they don’t care about having privacy online.
Online behaviour driving offline consequences
• Unfortunately, social networks are causing a majority (88%) of Indian youth to experience negative situations in their offline lives: o 53% of youth have been involved in an argument because of something posted on
social media, 46% got into trouble at home or school as a result of being on a social network site.
• 34% of youth stated they regretted posting something online.
Hide and Don’t Seek: Youth would change their online behavior if they knew their parents were watching
• Although 70% of youth believe their parents trust them to do what is right online, 64% of young people in India still manage to hide their online behaviours from their parents and 61% think their parents can’t keep up with them when it comes to technology. 62% would still change their online behaviour if they knew their parents were watching.
Cyberbullying
• Despite significant efforts to discourage cyberbullying, and its negative effects, Two- thirds (66%) of youth in India have had some experience with cyber-bullying. o 36% of youth having been cyberbullied themselves. Of those who responded they
were cyberbullied, 46% responded it was due to appearance while 45% answered due their intelligence level. 40% stated religion/race was the driving factor.
• Of the 33% who say they have witnessed cyberbullying of others, 46% said the victims deleted their social media accounts and 42% said the victims became less social, underscoring its significant emotional impact.
• While the study reveals cyberbullying continues to represent a serious problem for youth, the 2014 survey found 57% of youth would not know what to do if they were harassed or bullied online.
Privacy concern
• Youth share a variety of fears regarding risks they face online, including: fear their privacy will be compromised (26%) and fear of being hacked (23%). Notably, these fears are greater than the fear of being cyberbullied (18%) or unpopular (12%).
Lack of parental involvement
• Only 46% say their parents have had a conversation with them about online safety. Others say their parents simply don’t care (52%).

Source: Media Release Mcafee

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